Realising Potential
entelechy
noun [en-tel-uh-kee]
a realisation or actuality as opposed to a potentiality.
About Entelechy Enterprises
The Founders established Entelechy Enterprises Pty Ltd in 2016 to create a diverse business investment portfolio.
The businesses owned by Entelechy Enterprises represent a combination of the extensive career experience of the Founders, Terry Jackson and Jennifer Benedek, and well researched decisions to move into different industries.
Looking ahead, Entelechy Enterprises will realise the potential of future business investment opportunities.

Our Mission: To build successful businesses.
Building Confidence
In Marketing
Delivering On Point
Business Services
Fresh & Exciting Food,
Exceptional Coffee
Jennifer Benedek has 25 years of expertise in marketing, market research, business development, sales, and operations. She has worked in-house and advised businesses ranging from small to large, as well as not-for-profits across a variety of industries.
Her marketing career began in professional services with a global firm. Since then, roles have ranged from national, medium, and small organisations to member-based and family-run entities in both the B2B and B2C markets.
She has held an executive committee marketing position and volunteered to contribute to the community, working with outstanding leaders in their fields and truly passionately driven individuals. This created valuable and rewarding opportunities for Jennifer to deliver relevant marketing and business skills to benefit organisations. She is a member of the Research Society (Australia).
Jennifer founded two of the company’s enterprises. FWD Focus, the marketing arm, develops personal branding and designs a comprehensive marketing strategy for C-suite executives.
Advising and coaching clients operating under Australian and global brands on business marketing strategy, planning, and execution is also a major focus. She offers higher-level guidance, giving all clients more confidence in marketing and focusing on the best outcomes and results for long-term success. When helping clients with AI and automation in marketing, it is crucial to keep the human factor in mind.
On Point Support helps businesses with their operations. She currently heads a team from Sydney, Australia.
Spending time away from work for Jennifer most likely means watching professional snooker or a Sydney Swans game, French cooking (and the most enjoyable part, eating!) or visiting an art exhibition.
Terry Jackson holds academic engineering qualifications with comprehensive and extensive experience over three decades in manufacturing, engineering, and project management, covering:
- electronics manufacturing with PCB assembly and Box Build production lines,
- manufacturing marine seismic survey cables used for oil and gas exploration,
- the mining sector relating to Komatsu, trucks and excavators and more recently, intrinsically safe equipment,
- manufacturing communications systems in defence,
- the regulated medical device industry,
- the 3D printing and scanning technology sector, additive manufacturing, adding to his knowledge in the rapid prototyping space and,
- numerous Factory and Warehouse layouts, including several from empty spaces to fully operational businesses.
His roles have included Operations Manager, Technical Operations Manager, Manufacturing Specialist, Project Team Leader, and Production Manager. He has formerly performed as a Senior Production and Manufacturing Engineer.
Terry is a big ideas person and problem solver – the more technical, the better.
He is actively involved with cuesports and loves his stats, along with helping others learn the games and working with associations and tournament directors with his extensive experience running large events and leagues.
He has hands-on experience operating a cafe, as well as proven knowledge of ergonomics, layouts and workflow within a cafe set-up.
All of which he has applied in the Entelechy Enterprises portfolio.